Case Study: The Watering Bowl stays connected and keeps cash flowing with Homebase

The Watering Bowl raises $40,000 in a week with Homebase

The Watering Bowl, a multi-location doggy daycare and boarding business, faced a severe challenge when the COVID-19 pandemic forced it to furlough the majority of its 118 employees and close its doors. With cash flow halted, the customer needed to find ways to stay connected with its community, support its staff, and generate revenue. They turned to their vendor, Homebase, for help in managing their team through this crisis.

Using Homebase to manage their team communications and scheduling, The Watering Bowl implemented a multi-faceted solution. They leveraged their strong social media presence to successfully sell gift cards, raising $40,000 in one week, and launched a GoFundMe that met its $5,000 goal for furloughed staff in ten days. Homebase also supported the business as it adapted by offering new virtual training classes and contactless services like curbside nail trims, which sold out immediately. This strategy, facilitated by Homebase, allowed the business to maintain customer engagement and generate crucial revenue while planning a safe reopening.

The Watering Bowl