Case Study: Squash Blossom Boutique modernizes operations and saves time with Homebase

How a New Owner with Serious Tech Cred Brought a Delightful Women’s Boutique into the Digital Age

Squash Blossom Boutique, a women’s clothing and accessories shop in Decatur, GA owned by Lisa, faced very little technology when she bought the store: schedules were made in Word and clock-ins ran on the honor system. Looking to automate scheduling and timekeeping, Lisa adopted Homebase to bring the boutique into the digital age.

Homebase delivered employee scheduling and timekeeping tools that push updates to staff phones, remind the owner about advance time-off requests, allow employees to trade shifts, and provide clock-in reporting and analytics. With Homebase, Lisa saved time, gained better visibility and control over labor, and freed herself to pursue growth—designing her own label and considering a second location—while the shop continues to earn over four-and-a-half stars across review sites.

Squash Blossom Boutique

Lisa

Owner