Case Study: Hershey builds a healthy culture for its new Salty Snacks Division with Home

The Hershey Company builds a healthy culture across a new division with Home in quarterly workshops

The Hershey Company, a major confectionery business, faced a cultural challenge as it launched a new Salty Snacks Division from several acquired companies. There was internal skepticism about integrating the distinct businesses into a larger corporate structure. The vendor Home was engaged to help address this.

Home ran workshops to understand the existing cultures and then designed a series of 'getting to know you' cultural moments to celebrate shared strengths. They recruited a network of local influencers across key sites and equipped them with a quarterly program to drive local culture conversations. This solution provided Home and Hershey's central team with valuable on-the-ground insights to help build and scale a healthy culture across the new division.

The Hershey Company