Case Study: The Hershey Company strengthens change communication with Home

Supporting change communication at Hershey

The Hershey Company needed to strengthen change communication across the business, helping its communications team and project teams manage a growing volume of change with limited resources. Home supported the customer by creating a best-practice change communication toolkit designed to work alongside Hershey’s existing change management process and help teams self-service more effectively.

Home built a flexible toolkit covering vision and guiding principles, planning and tactics, messaging, and measurement, with practical worksheets, guides, and dashboards tailored to Hershey’s scenarios. The result was a highly reusable resource that made proven tools more accessible to a wide range of stakeholders and remained useful for at least a year, according to The Hershey Company.

The Hershey Company

Jennifer Sniderman

Former Director, Leadership & Transformation Communications