Case Study: Edwards empowers 4,200 employees with Home’s People Like Us culture transformation

Edwards empowers 4,200 employees with Home

Edwards, a company with 4,200 global employees, faced the challenge of transforming its hierarchical culture into one that empowered its people. The company wanted to foster a new structure where employees felt valued, motivated, and confident to make their own decisions. The vendor Home was engaged to help develop a new cultural framework.

Home developed a bold creative campaign with the rallying cry "People Like Us" to make the communication feel personal and inclusive. The solution included training a network of 70 employee ambassadors to lead the launch and developing activations to give people the knowledge to challenge behaviors and have better conversations. As a result, Home helped create a new culture that empowered everyone at Edwards to make decisions, moving the business forward.

Edwards