Case Study: Crews Control refreshes its brand to capture its creative energy with Home

Capturing imagination at Crews Control

Home worked with Crews Control, a global film and video crewing company that needed a brand refresh after 30 successful years. The challenge was to update an established identity so it better reflected the company’s creative energy, efficiency, and personality while helping it stand out and support future growth.

Home delivered a bold new brand strategy, including a dynamic logo, vibrant colour palette, updated tone of voice, and brand guidelines built around Crews Control’s people and values. The refreshed brand was described by the client as vibrant, adaptable, and a true reflection of their personality, with overwhelmingly positive feedback from existing clients and a stronger perception for new clients before they even make contact.

Crews Control

Andrea Keating

Founder & CEO