Case Study: Northwell Health boosts employee engagement with Home’s Made for this EVP

A game-changing employee value proposition

Northwell Health, the largest private healthcare provider in New York state, needed an employee value proposition that could help it attract and retain exceptional people for demanding, high-emotion roles. To build a culture worth celebrating and strengthen its employer brand, Northwell partnered with Home to create a compelling EVP and internal communications platform.

Home developed the “Made for this” employee promise by running 74 workshops with 2,000 employees, then launching it through a major creative campaign, leader rally, training, and embedded brand touchpoints across the organization. The impact was strong: employee engagement rose 17%, cost-per-hire dropped 37%, media-attributed hires increased 31%, and Northwell reached 13th place on Fortune’s 2018 Best Companies to Work for in Health Care and Biopharma list.

Northwell Health

Elaine Page

Chief People Innovation Officer