Case Study: Bumble achieves standout film and app promotion with Hollywood Branded

Bumble earns 500+ mentions and 35 million readers with Hollywood Branded

The dating app Bumble faced the challenge of securing prominent and authentic product placement in a major film to showcase its unique female-empowerment features. They partnered with the agency Hollywood Branded to navigate the process of integrating their app into the movie "Book Club," which required changing a scene originally written for a different dating website.

Hollywood Branded managed the entire integration process, from script tweaks and on-set logistics to creating post-production graphics. The solution included a co-branded promotional campaign on Bumble's BFF platform and placement in national movie trailers. The results were significant, with the product placement seen by millions in theaters, over 500 media mentions reaching 35 million readers, and a highly successful in-app promotion that benefited both the film and the brand.

Bumble