Case Study: 99.co achieves engineering efficiency and data-driven growth with Holistics

Unlocking engineering efficiencies and powering property tech with data

99.co, a Sequoia-backed property search portal in Singapore, needed a better way to manage growing data needs without tying up engineering time on an in-house Python and JavaScript dashboard. The team struggled with manual report requests, complex troubleshooting, and the lack of self-service access for non-technical users.

With Holistics as their BI platform, 99.co moved to a more scalable, SQL-first analytics setup with self-service reporting, scheduled email reports, retention charts, and easier data access across teams. Holistics helped free up engineering and data resources, improved data quality workflows, and expanded self-service query creation across the company by fourfold; 99.co also reported a 50% improvement in listing quality and quantity in high-demand areas.

99.co

Conor McLaughlin

Co-founder