Case Study: Aurora Health improves mental health app analytics and decision-making with Holistics

Promoting mental health with big data and product analytics

Aurora Health, the company behind the Moodpath mental health app and the Aurora B2B platform, needed better visibility into user behavior, feature engagement, and subscription conversion. Before using Holistics, the team relied on gut feel and manual checks, which made it hard to understand what users wanted, personalize the app, or quickly spot issues in app performance.

Aurora Health began using Holistics in 2018 to centralize product and marketing analytics, run feature tests and A/B tests, track campaign performance, and set up alerts for abnormal data changes. With Holistics, the team created a single source of truth, monitored around 20 alerts, and improved decision-making across product, marketing, tech, and research teams, helping them move faster and validate which features and campaigns actually drove engagement and subscriptions.

Aurora Health

Xing Fang

Product Manager, Head of Business Intelligence