Case Study: Pencil achieves transparent self-service customer analytics with Holistics

Pencil proves ROI with Holistics after 3 months

Pencil, a Marketing AI company, faced challenges with their previous BI tool, Looker Studio, which was restrictive for sharing data externally and created bottlenecks on their technical teams. They needed a transparent, self-service analytics solution to prove ROI to their customers and democratize data access across their own organization. They turned to the vendor Holistics for its AI analytics platform.

By implementing Holistics, Pencil gained password-protected shareable links for secure customer reporting and templatized dashboards for scalability. This provided their customers with transparent insight into their usage and ROI. Internally, the solution enabled self-service analytics, freeing the data team from repetitive tasks and allowing the entire business to make more data-driven decisions. The team at Holistics was also noted for providing exceptional customer success support throughout the process.

Pencil