Case Study: Optimal Workshop achieves 90% Holistics adoption with Holistics

How Optimal Workshop’s lean data team used Holistics to empower a data driven culture

Optimal Workshop, a user experience research and insights platform, had a bottleneck in its analytics setup as it grew: only a few people could access and analyze data, the small data team was overwhelmed with requests, and the existing BI tool lacked self-service capabilities. The company turned to Holistics to support a more accessible, governed analytics environment for its team.

With Holistics, Optimal Workshop built models, dashboards, and datasets quickly on live Snowflake data, added granular access controls, and created a self-service experience for business users. The rollout helped establish a data-driven culture, improved confidence in exploration, reduced dependence on other tools, saved the company thousands of dollars each year, and drove company-wide adoption of Holistics to over 90%.

Optimal Workshop

Guido Stark

Head of Data