Case Study: Feeld reduces time-to-intelligence with Holistics

How Feeld Fosters Explorative Human Connection With Better Intelligence

Feeld, a UK-based alternative dating platform, needed a faster way to support self-service analytics as its data volume and business demand grew. Its small data team was spending too much time on maintenance, answering recurring questions, and building reports manually, so it turned to Holistics for a modern BI and analytics platform that could work with BigQuery and dbt.

With Holistics, Feeld implemented self-service dashboards, faster report creation, caching, and analytics-as-code using AML. The team cut implementation time for new datasets from about 10–12 hours to around 2 hours, reduced time spent on maintenance, and reduced overall time-to-intelligence by 20 hours per week, freeing the team to focus more on advancing data and supporting better decision-making.

Feeld

Olaf Vogel

Senior Intelligence Analyst