Case Study: ShopBack achieves self-service, automated reporting with Holistics

Building a data-first organization for non-technical users

ShopBack, the Southeast Asia cashback shopping platform, was growing quickly and its data team was struggling to keep up with a rising volume of reporting requests. Manual SQL queries, spreadsheet exports, and emailed reports were taking too much time, while managing similar query scripts across countries had become difficult and inefficient. To reduce report delays and give business users faster access to data, ShopBack turned to Holistics.

With Holistics, ShopBack reused existing SQL to build dynamic reports, set up automated email schedules, and let business users self-serve data with filters and no SQL knowledge required. The result was a zero-learning-curve reporting experience, faster access to up-to-date metrics, less manual work for the data team, and better organization-wide alignment around data. Holistics also helped ShopBack standardize reusable reports and master tables, reducing ad hoc requests and freeing analysts to focus on higher-value analysis.

ShopBack

Jacob Eyo

Data Analytics Lead