Case Study: Yard & Coop launches 9 Cut Fried Chicken with Holdens

Yard & Coop launches 9 Cut in 2 weeks with Holdens

The customer Yard & Coop, known for its fried chicken restaurant, engaged the vendor Holdens to develop a suite of brand assets and collateral for its new pop-up dining concept, 9 Cut Fried Chicken. The challenge was to launch this new, bolder brand in just two weeks to take their product to a casual dining audience.

Holdens implemented a full brand development solution, which included creating a visual concept through workshops and producing a range of print and digital assets. These assets included menus, A-boards, and social media GIFs for the launch at Dog Bowl. The new concept was very well-received by diners, with the vendor reporting that most customers gave it five-star reviews.

Yard & Coop