Case Study: WSP brings Future Ready vision to life with Holdens' digital hub and video campaign

WSP launches WSP Anticipate with Holdens after 22 interviews and 3 films

WSP, one of the world's largest engineering consultancy firms, needed to communicate its leaders' expertise and vision for the future to target audiences in the Middle East. Their challenge was depicting and engaging audiences with a future world that does not yet exist. They partnered with Holdens for a content marketing campaign.

Holdens designed and built a dedicated digital hub called WSP Anticipate to house thought leadership content and produced a series of engaging films featuring WSP's leaders. The campaign was a huge success, bringing WSP’s Future Ready vision to life and positioning the brand and its leaders as real industry experts. It was so effective that it engaged employees globally and inspired other WSP divisions to explore similar campaigns.

WSP