Case Study: Symphony Housing Group unites under one brand with Holdens

Symphony Housing Group unites five housing associations under Onward with Holdens

Holdens was engaged by Symphony Housing Group, the largest group of housing associations in the North West, to undertake a brand development project. The client's challenge was to unify its five individual member organizations under a single new brand name and vision for the first time, which would allow the group to invest more effectively and improve service consistency.

The solution from Holdens began with extensive stakeholder workshops and roadshow events to understand the unique qualities of each association. The agency developed the new name "Onward," a clean visual identity featuring a symbolic split 'O' logo, and a color palette reflecting trust and nature. The resulting new brand successfully united the organizations, creating a stronger, forward-thinking identity that clearly differentiated Onward from competitors in the region.

Symphony Housing Group