Case Study: Steadplan achieves sustained lead growth with Holdens’s performance marketing

Steadplan boosts website conversions by 210% with Holdens

Steadplan, a leading UK provider of flexible van finance, needed to transform its new website into a scalable lead generation engine to drive van sales in a competitive market. Their challenge was to immediately capture high-intent search demand, increase lead volume, and build long-term brand visibility. To address this, they partnered with the vendor Holdens for performance marketing services.

Holdens implemented a holistic performance marketing strategy for Steadplan, utilizing paid search, paid social, and in-house video production. Their approach included tightly structured Google Ads campaigns and repurposed creative assets across Meta to capture intent and build upper-funnel awareness. This solution delivered significant results: a 210% increase in website conversions from Google Ads and a 125% increase in vehicle enquiries from Meta. Through continuous optimization, Holdens helped Steadplan build a mature, multi-channel growth engine for sustained impact.

Steadplan