Case Study: Sneak Energy boosts product launch hype with Holdens’ AR experience

Sneak Energy launches 10-15 second WebAR flavour reveal with Holdens

Sneak Energy, an international brand known for its natural and sugar-free energy drinks, approached Holdens with a challenge. They needed to create excitement and drive sales for the launch of two new flavours, targeting their dedicated community of collectors. The goal was to generate hype and encourage user-generated social content around the limited-edition strawberry gum and blueberry products.

Holdens developed a strategic web AR campaign centered on two new product characters. This solution used product packaging as a trigger to launch an accessible experience that did not require a separate app download, bringing the characters to life with unique animations. The campaign was a resounding success for Sneak Energy, solidifying its innovative and fun brand image and successfully engaging its loyal community.

Sneak Energy