Case Study: Science and Industry Museum boosts family footfall with Holdens’ "The Power of Discovery" campaign

Science and Industry Museum boosts footfall with Holdens

The Science and Industry Museum, a major cultural institution, needed a campaign to capture the imagination of both adults and children to communicate the wonders of science and drive summer attendance. The vendor, Holdens, was engaged to provide outdoor advertising, digital advertising, and social media services to meet this challenge.

Holdens created "The Power of Discovery" campaign, which used a larger-than-life visual style and tongue-in-cheek humor to invite exploration. The campaign was so successful that its look and feel became permanent for all of the museum's family communications. As a result, Holdens helped the museum achieve a significant increase in brand awareness and a sharp lift in overall visitor footfall.

Science and Industry Museum