Case Study: Safestyle brings emotive TV advertising back to screens with Holdens

Safestyle gets back on TV on time and on budget with Holdens

Safestyle, a UK-based window and door retailer, challenged the vendor Holdens to create a new TV advertising campaign. Their goal was to move away from traditional offer-driven ads and instead develop more emotive, benefits-led messaging that would get their brand back on television, consigning their previous 'BOGOF' character to history.

Holdens developed a creative concept centered on a character called Mr Window Pain, personifying the problems caused by poor quality windows. The vendor managed the entire production process from casting to filming and post-production. The resulting campaign was delivered on time and on budget, far exceeding Safestyle's expectations and successfully marking their return to TV advertising as the UK's biggest window and door company.

Safestyle