Case Study: Riverside boosts student bookings with Holdens’ brand, website and digital marketing

Riverside drives 4.7 million impressions with Holdens

The customer, Riverside, a new student accommodation development in Canterbury by Harrison St & Link City, faced the challenge of standing out in a limited market and attracting students to its yet-to-be-built property. They partnered with the vendor Holdens for a comprehensive branding and digital marketing solution to build awareness and drive bookings.

Holdens created a bold, water-inspired brand identity, a highly-visual website featuring a lifestyle video with CGI, and a dedicated app with 360° virtual tours. They implemented a full digital marketing campaign including paid social and PPC. This solution from Holdens was highly successful, generating over 4.7 million impressions and more than 6,700 conversions through their paid campaigns alone.

Riverside