Case Study: PUMA & Versus boost teen engagement with Holdens' social video campaign

PUMA & Versus sparks nearly 200,000 views with Holdens

Holdens was engaged by PUMA and Versus, a youth publisher, to create buzz around the launch of the PUMA Future boot. Their challenge was to execute a social video campaign that would effectively engage their target audience of football-obsessed teenagers.

The solution implemented by Holdens involved developing four distinct video concepts, each aligned with a different player personality and custom lace pattern. They directed a shoot in urban London with influencers and used post-production motion design and bespoke music to bring the videos to life. As a result of this campaign, the videos garnered nearly 200,000 views across social platforms and drove a significant increase in engagement and interaction for the client.

PUMA & Versus