Case Study: Open Procurement achieves a fresh, standout brand and website with Holdens

Open Procurement launches a fresh brand and website with Holdens after 20 years in the sector

Open Procurement, a Manchester-based procurement consultancy from the Open Rhodes Group, approached Holdens with the challenge of evolving its visual identity. The goal was to create a refreshing new brand and contemporary website that would stand out from competitors while still appealing to corporate decision-makers and staying true to the company's core values of transparency and expertise.

Holdens developed a new brand identity inspired by the "Crystal Clear" creative route, which conveyed openness and a multifaceted service offer. They then rolled this out into a cutting-edge website featuring dynamic animations, user-friendly navigation, and clear calls-to-action. The result was a unique and reinvigorated brand that provided Open Procurement with all the tools needed to clearly communicate its offering and generate leads, with the client describing the new website as genuinely exciting.

Open Procurement