Case Study: MediaMarkt achieves premium, immersive retail engagement with Holdens

MediaMarkt boosts engagement and dwell time with Holdens

Bowers & Wilkins, in partnership with McLaren, challenged vendor Holdens to create a high-impact experiential retail activation for their new Px7 S3 headphones. The goal was to launch the product in a premium way that would cut through the busy environment of their customer MediaMarkt's Berlin store, increasing engagement while also designing a modular solution that could be scaled for future retail locations.

Holdens delivered two complementary, immersive activations featuring holographic displays, a racing simulator, and gamified interactions. This solution successfully increased dwell time and product engagement, transforming the launch into a memorable brand experience. Crucially, Holdens provided a scalable, modular build that is future-proof and ready for rollout to other retail environments.

MediaMarkt