Case Study: Manchester Metropolitan University boosts engineering recruitment with Holdens CGI and 3D motion design

Manchester Metropolitan University boosts engineering recruitment after 16% application drop with Holdens

Manchester Metropolitan University, a prestigious institution, faced a 16% decline in engineering applications. They engaged the vendor Holdens to create a cutting-edge social campaign using CGI and 3D & Motion Design services to boost recruitment and reposition the university as a top choice for engineering.

Holdens developed a series of "oddly satisfying" CGI videos showcasing real student engineering projects, each tailored to a specific course. This innovative social campaign successfully boosted recruitment figures for the university and positioned it as the number one choice for engineering.

Manchester Metropolitan University