Case Study: Lama Fulfilment achieves a fresh rebrand and website launch with Holdens

Lama Fulfilment launches new brand and website with Holdens, backed by 20+ years of logistics experience

Lama Fulfilment, a start-up third-party logistics company, needed to effectively market its unique service. Despite having over 20 years of industry experience, the company lacked a name, positioning, identity, and website to take its brand to market. To address this challenge, Lama Fulfilment enlisted the services of vendor Holdens for a comprehensive rebrand, including brand strategy, identity development, and web development.

Holdens developed the new name "Lama," creating a full brand identity with a logo inspired by pack animals and spiritual guides, a playful color palette, and clear brand guidelines. They seamlessly translated this into a new website focused on simplicity, user-friendly navigation, and SEO. The solution provided Lama with a distinct market presence that reflects its industry expertise. A testimonial from the client noted that Holdens never missed a deadline and was extremely proactive, resulting in a brand and website the company was delighted with.

Lama Fulfilment