Case Study: Inspace Builds a Bold, Disruptive Brand with Holdens

Inspace launches brand, website and 360 product quote builder with Holdens

inspace, a challenger start-up fitness brand, approached Holdens with the challenge of creating a brand, website, and launch campaign that would generate significant noise in the market. Their goal was to disrupt the commercial gym equipment industry and establish a bold, world-beating brand identity that reflected their ambitious mission.

Holdens developed a compelling, narrative-driven brand story and a sleek, eye-catching website that encapsulated inspace's entire offer. The solution included brand strategy, identity, guidelines, and an ongoing social media campaign. The unique and innovative brand helped inspace successfully launch, win new projects, and compete against larger, established players, with early feedback described as "out of this world."

inspace