Case Study: Heritage Great Britain boosts Royal Liver Building 360 bookings with Holdens

Heritage Great Britain boosts ticket sales 5x average with Holdens

Heritage Great Britain, a leisure and tourism operator, needed to launch the Royal Liver Building 360, a new visitor attraction within Liverpool's iconic landmark. Their challenge was to create a brand identity, e-commerce website, and launch campaign that captured the building's prestige and heritage while captivating a global audience and integrating with the physical visitor experience. They enlisted the agency Holdens to deliver this comprehensive solution.

Holdens developed a striking yet playful brand identity and a dynamic e-commerce website featuring drone video and an integrated ticketing system. They supported this with a launch campaign utilizing social, digital, and outdoor advertising. The results for Holdens' client were exceptional, generating over £90k in pre-launch revenue from more than 6,000 tickets sold. The website achieved a 10.6% conversion rate, five times the industry average, and the social campaign reached over 350,000 people before the attraction had even opened.

Heritage Great Britain