Case Study: Golf Fang drives festive bookings with immersive AR by Holdens

Golf Fang drives 6,460 QR scans with Holdens' WebAR Christmas takeover

Golf Fang, a UK-based leisure company offering immersive crazy golf experiences, approached vendor Holdens to create a unique interactive augmented reality (AR) experience for its Christmas campaign. Their challenge was to add a new layer of fun to their game and drive new and repeat bookings by creating highly shareable social media content that would instill a fear of missing out among potential guests.

Holdens developed a web-based AR solution featuring a festive narrative and a series of irreverent 3D animated characters. Accessed via QR codes, the experience allowed guests to view and interact with AR filters directly through their phone browsers without needing an app. The campaign was a major success for Golf Fang, with Holdens' solution achieving over 6,460 QR code scans and 6,050 unique user engagements throughout the campaign period.

Golf Fang