Case Study: Geistlich boosts awareness among younger dentists with Holdens

Geistlich reaches 40-50% UK market share with Holdens

Geistlich, a Swiss healthcare company and leading supplier of bone regeneration products for dental practices, faced the challenge of engaging a new generation of younger dentists to maintain its market leadership. To introduce its core products and reinforce their key benefits, Geistlich partnered with vendor Holdens to develop a targeted multi-channel advertising campaign.

Holdens implemented a creative digital marketing and paid social strategy, developing a fast-paced video ad with emotive messaging and a modernized color palette to disrupt industry norms. The campaign was rolled out across social media and print channels, driving traffic to a dedicated landing page. The vendor's solution successfully increased engagement with the target audience, with the social media ads delivering great effect and driving measurable traffic.

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