Case Study: Form Barbershop builds a standout brand and barbershop experience with Holdens

Form Barbershop builds a loyal client base and opens a second shop with Holdens

Holdens was approached by Paul Harrison, a sought-after barber, to create a new brand and retail experience for his barbershop, Form. The challenge was to break the mould of a traditional barbershop and create an exciting brand identity, website, and shop interior that would attract new customers and help the business launch successfully.

The solution implemented by Holdens included brand naming, strategy, identity, and guidelines, which were rolled out across the interior design, website, and social media. The result was the successful launch of Form Barbershop, which quickly established a large and loyal client base, leading to plans for a second location.

Form Barbershop