Case Study: Enterprise Estonia generates 100+ leads with Holdens’ sustainable experiential activation

Enterprise Estonia generates 100+ UK leads with Holdens

Enterprise Estonia, through its Trade Estonia division, faced the challenge of introducing Estonian sustainable wood products to the UK market. They needed a memorable experiential activation to generate solid leads and build a network in key UK cities. They partnered with the creative agency Holdens to develop this solution.

Holdens designed an immersive stand for UK Construction Week that recreated an Estonian forest using real trees and natural elements. The sustainable, wooden stand showcased the product and included brand films and interactive tablets for lead generation. This solution by Holdens was highly successful, winning a Sustainability Initiative Award and generating over 100 valuable leads, effectively positioning Estonia as a leader in sustainable wood export.

Enterprise Estonia