Case Study: Compass creates a vibrant student accommodation brand with Holdens

Compass achieves 100% pre-let with Holdens

Compass, a modern student accommodation provider in Birmingham, was seeking a new brand identity and website to attract students from across the city. The vendor, Holdens, was engaged to provide comprehensive services including brand strategy, identity development, and web design to help them stand out and connect with their target audience.

Holdens developed the Compass name and a vibrant brand identity featuring sticker-like icons representing life in Birmingham. The vendor created a highly visual website with a lifestyle video to showcase the accommodation. The new brand was rolled out consistently, including with on-site neon signs. As a result, the development was 100% let prior to its completion, exceeding the client's targets.

Compass