Case Study: Bruntwood brings St James’ to life with Holdens’ AR, projection mapping and experiential launch

Bruntwood launches immersive ninth-floor AR experience with Holdens

The property company Bruntwood approached Holdens with the challenge of repositioning their St James' building and launching its newly refurbished ninth floor. They needed an innovative and experiential marketing solution to bring the building to life and attract potential tenants.

Holdens implemented an immersive experience combining projection mapping and augmented reality (AR) on the building's ninth floor. This created a seamless journey for visitors, using a projection-mapped video to tell the building's story and AR to showcase forward-thinking workplace solutions. The successful launch event received highly positive feedback from agents and potential tenants, leading Bruntwood to plan a similar approach for other buildings in its portfolio.

Bruntwood