Case Study: Banner strengthens its schoolwear brand with Holdens

Banner reaches schools across the UK with Holdens

Banner, the UK's largest schoolwear brand, faced the challenge of marketing directly to schools to communicate its best-in-class position and support for new government guidance. They tasked the vendor, Holdens, with delivering a new group website, a direct mail campaign, and an email marketing campaign to achieve this.

Holdens created a new website that consolidated multiple sites and encapsulated Banner's brand pillars, pushing the boundaries of its guidelines for a fresh look. They also produced a targeted direct mail and email campaign with creative, personalized elements. The solution allowed Banner to market to schools directly for the first time, bolstering its retailer partnerships. While specific metrics are not provided in the text, the client testimonial states they were "blown away" by the work and are looking forward to seeing the results.

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