Case Study: Avant Homes achieves lower enquiry and reservation costs with Holdens

Avant Homes cuts Cost Per Enquiry by 41% with Holdens

Avant Homes, a leading UK homebuilder, needed a peak-season campaign to increase brand awareness and drive down acquisition costs across multiple regions and buyer segments. They partnered with the creative agency Holdens to develop and implement a new performance-driven advertising strategy.

Holdens developed an insight-led creative campaign focused on the emotional benefits of buying a new home, producing a full suite of digital assets for channels like YouTube, Meta, and Performance Max. By working with Avant's media agency to implement a performance creative approach, Holdens ensured the messaging remained efficient and adaptable. The campaign delivered a 41% reduction in Cost Per Enquiry, a 56% reduction in Cost Per Reservation, and a 15% uplift in Click Through Rate, making it Avant Homes' most successful campaign to date.

Avant Homes