Case Study: Atlas builds a standout radiology brand and website with Holdens

Atlas maps out a new brand identity and website with Holdens after 30+ years of radiology expertise

Atlas, a full-service radiology diagnostics specialist, needed a new brand identity and website to effectively communicate its services to new clients and team members. They engaged the vendor, Holdens, for its services in brand DNA, brand identity, and web design to address this challenge.

Holdens developed a new brand strategy and visual identity for Atlas, which included a distinctive logo, a disruptive strapline, and a unique color palette. This was translated into a sleek new website that used dynamic graphic elements to convey the complexities of the radiology industry. The new brand was instantly approved by the client, enabling Atlas to stand out from competitors and boldly look to the future.

Atlas