Case Study: Altura boosts brand awareness and bookings with Holdens

Altura drives 8,000+ conversions with Holdens

Altura, a modern student accommodation development in Birmingham, faced challenges with low brand awareness and underperforming occupancy rates due to its original name and poor online performance. The vendor, Holdens, was brought on board for its specialism in branding and marketing student accommodation to undertake a thorough audit and address these issues.

Holdens solved the challenge by renaming the property to Altura and creating a completely new, dynamic brand identity. This was rolled out across a new performance-driven website and supported by targeted SEO, PPC, and social media campaigns in both the UK and China. The results were significant, with the paid campaigns alone generating over 4.5 million impressions and more than 8,000 conversions, dramatically increasing brand awareness and bookings for the customer.

Altura