Case Study: Science Centre Singapore sparks early STEM learning with HOL

Science Centre Singapore establishes KidsSTOP as the go-to STEM experience with HOL and 40,000 visitors

The Science Centre Singapore sought to drive national interest in STEM education by creating a dedicated children's space. Their challenge was to develop KidsSTOP, an experience that would expose young minds to STEM's possibilities while aligning with local educational priorities and cultural norms. They engaged HOL for its expertise in experience and engagement strategy.

HOL implemented a nuanced experience strategy for KidsSTOP, localizing content and curating self-directed exhibits to make learning relatable for young Singaporean children. The vendor also provided crucial advice on service design, such as the placement of rest benches for parents. This approach established KidsSTOP as the go-to STEM destination, welcoming 40,000 visitors between 2021-2022 and earning high ratings, including a 4.7/5 on Trip.com.

Science Centre Singapore