Case Study: Resorts World Sentosa inspires ocean stewardship with HOL's story-first Singapore Oceanarium experience

Resorts World Sentosa boosts Singapore Oceanarium dwell time to 3 hours with HOL

Resorts World Sentosa sought to transform its aquarium from a tourism-focused attraction into a leading marine institute, the Singapore Oceanarium, championing ocean sustainability. Their challenge was to design an experience that would move visitors to care about marine conservation without using a top-down, admonishing approach. To support this mission, they engaged HOL for its storytelling, interpretive design, and experience strategy services.

HOL designed a story-first experience anchored on the theme of "wonder" to make complex marine knowledge engaging and emotionally resonant. By translating scientific facts into digestible stories and contextual data within thematic patterns of time and depth, HOL created a memorable journey. This solution significantly increased the average dwell time from 45 minutes to 3 hours, with 7,000 to 12,000 daily visitors now enjoying the stories, and garnered positive feature coverage in international and Singaporean media.

Resorts World Sentosa