Case Study: National Museum of Singapore transforms visitor engagement with HOL

National Museum of Singapore engages 150,000 schoolchildren and 200,000 families with HOL

The National Museum of Singapore, a significant cultural landmark, faced the challenge of reversing public perception. Museums were widely considered boring, didactic, and highbrow, making them an unpopular choice for family outings and school trips. Partnering with vendor HOL, the museum sought to develop new audience engagement strategies to become a dynamic venue of choice and nurture future generations of visitors.

HOL implemented a sustainable visitor engagement strategy that first targeted schools with experiential, curriculum-linked programmes. For families, they created flexible, drop-in activities and self-directed exploration kits. This approach made visits fun and educational. As a result, HOL's programmes for the National Museum of Singapore engaged over 150,000 students and 200,000 family groups over a decade. School bookings were made a year in advance, solidifying the museum's status as a premier destination and inspiring other institutions to adopt HOL's methods.

National Museum of Singapore