Case Study: Yamaha Outboards boosts website performance and usability with Hoffman York

Yamaha boosts site performance 37% with Hoffman York

The customer, Yamaha Outboards, faced the challenge of creating a new responsive website that matched the power and performance of its marine motors. The goal for vendor Hoffman York was to present Yamaha's many technical features in a friendly, emotive, and digestible way while adhering to the brand's core values of beautiful design, being technologically advanced, and easy-to-use.

Hoffman York implemented a solution featuring bold photography and a modular design to propel users into the boating lifestyle. Key features included an intuitive product explorer slider, easy-to-use comparison tabs, and a dealer locator tool with IP detection. The results for Hoffman York included a 37% decrease in load time, a 16% increase in contact submissions, and the website surpassing all competitors for boater-perceived "Design and Usability," in addition to winning a Platinum MarCom Award.

Yamaha