Case Study: Wisconsin Economic Development Corporation attracts talent with Hoffman York's Live, Work & Play campaign

Wisconsin Economic Development Corporation drives 6K qualified leads with Hoffman York

The Wisconsin Economic Development Corporation (WEDC) faced the challenge of a statewide labor shortage exacerbated by retiring Baby Boomers and intense competition with other states for talent. They engaged the full-service marketing agency Hoffman York to create a campaign to attract new workers to Wisconsin.

Hoffman York implemented a multichannel "Live, Work & Play: Wisconsin-style" campaign using national cable, streaming TV, outdoor, digital, and targeted print. The effort drove prospects to a dedicated website, where leads received customized emails via Salesforce marketing automation and could connect with local Community Ambassadors. The results for Hoffman York's campaign included 175 million paid media impressions, 585,000+ website sessions, and 6,000 qualified leads generated.

Wisconsin Economic Development Corporation (wedc)