Case Study: Wildeck achieves a differentiated brand positioning with Hoffman York

Wildeck reviews 16 competitors with Hoffman York to sharpen brand positioning

Hoffman York worked with Wildeck, a leading U.S. manufacturer of industrial steel work platforms, lifts, safety guarding products, industrial ladders, crossovers, and more. In an increasingly commoditized industry, Wildeck needed help uncovering insights to better differentiate its brand and address a complex, highly specialized buying and distribution process.

Hoffman York created a customized consumer insights and research approach that included reviews of 16 competitors’ marketing and communications efforts, stakeholder interviews across multiple disciplines, and interviews and surveys with dealers and distributors. The work produced positioning that highlighted Wildeck’s problem-solving approach and provided a pathway for a creative platform, helping Hoffman York give Wildeck a stronger foundation for brand differentiation.

Wildeck