Case Study: Wisconsin Economic Development Corporation attracts talent with Hoffman York’s CRM and email marketing program

WEDC boosts email sign-ups 8% with Hoffman York

The Wisconsin Economic Development Corporation (WEDC) needed a dynamic talent attraction campaign but its website had a flat user experience and no way to capture visitor information. Hoffman York was tasked with transforming this digital presence into an effective lead generation tool.

Hoffman York created a warm, informative website to capture leads and built a comprehensive talent attraction lead management system using Salesforce Marketing Cloud and CRM. This system nurtured leads through customized email flows, resulting in an 8% conversion rate from website sessions to email sign-ups, a 20% conversion rate on secondary information forms, and double the average consumer email open rate.

Wisconsin Economic Development Corporation (wedc)