Case Study: Wahl achieves greater awareness and veteran goodwill with Hoffman York

Wahl drives 549M impressions with Hoffman York

Wahl Clipper Corporation partnered with Hoffman York to evolve its Cuts for a Cause philanthropic initiative. The challenge was to increase awareness of the program's charitable impact, support the launch of the new ANTHEM™ Series product line, and exceed year-over-year goals for impressions and engagement.

Hoffman York implemented a solution by activating Wahl’s mobile barbershop at a veterans event, providing free haircuts and donating money per service. They partnered with an influencer and secured earned media coverage. The results were 549 million impressions, 20,000 social engagements, coverage on 3 major TV networks, and a direct charitable contribution to veterans.

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