Case Study: Vision Forward achieves greater brand visibility and philanthropic reach with Hoffman York

Vision Forward boosts statewide awareness in 1 month with Hoffman York

Vision Forward, a Wisconsin-based organization supporting people who are blind or visually impaired, faced the challenge of elevating its brand presence and philanthropic reach after a move to a new location. The vendor, Hoffman York, was tasked with repositioning Vision Forward as the state's leading lifeforce for holistic vision loss support through a creative, media, and PR campaign.

Hoffman York implemented the "Be Seen" campaign, shifting focus from the organization's services to the vibrant lives of its clients. Using a cross-media blitz including a premium video, print ads, out-of-home posters, and social media, the campaign aimed to humanize vision loss. The results included significant social media growth, expanded brand awareness, and successfully fueled philanthropic interest. The campaign was recognized with a Certificate of Commendation from Wisconsin's governor within a month of launch.

Vision Forward