Case Study: Standard Process builds awareness and drives sales with Hoffman York

Standard Process drives 4M media impressions with Hoffman York

Standard Process, a whole-food-based nutritional supplement manufacturer, faced the challenge of launching its new SP Children’s Immune product. The goal was to create awareness among health-focused parents and generate conversions. Hoffman York was tasked with using creativity to educate this audience on the complex subject of immune health.

Hoffman York executed an integrated campaign leveraging PR, social media, influencers, creative content, and paid media. The solution included an educational video, influencer partnerships, co-op sampling, and a targeted media buy during the back-to-school season. The campaign was a major success, driving 4 million media impressions and 25K clicks. It generated $98K in tracked product revenue and was so successful that media had to be paused to recoup inventory.

Standard Process