Case Study: Montana Office of Tourism boosts awareness and engagement with Hoffman York website redesign

Montana Office Of Tourism boosts awareness 11% with Hoffman York

The Montana Office of Tourism faced changing marketing priorities and CMS limitations that hindered their website's effectiveness. They engaged the vendor Hoffman York to evaluate their site and recommend a new user experience and design with the goal of increasing conversions and driving visitor traffic to Montana.

Hoffman York implemented an agile, sprint-driven process to redesign the website, using data-driven insights and best practices. The solution was a refreshed, accessible, and mobile-friendly site. This resulted in an 11% increase in awareness in the first year, a 12% rise in clicks to key business listings, and 44% more guidebook views.

Montana Office Of Tourism